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Why are fruit and vegetable purchase and consumption relatively low?

August 22, 2014

Shopper Marketing Nutrition Intervention

Why are fruit and vegetable purchase and consumption relatively low? This may be because current grocery store nutrition interventions do not consider powerful applications of in-store marketing. This report explores the possibility of using in-store marketing to target fruit and vegetable purchases that may not only benefit economic concerns of retailers, but also economic and nutritional concerns of shoppers.