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Health Foundation supports vaccination efforts based on focus group findings Expanding work in partnership with the County of El Paso

July 21, 2021

Over the last six months, the Paso del Norte Health Foundation has partnered with Dr. Ted Cooper with the University of Texas at El Paso and Barracuda PR to conduct focus groups to understand vaccine hesitancy. We have put the findings to work through the Reduce the Risk campaign to nimbly respond to the changing COVID-19 dynamics in our community.

Here’s what we’ve learned:

  • Hyper-convenience is key – making shots available in places unvaccinated individuals are already visiting will help with vaccine uptake
  • Finger-wagging does not make those who are vaccine-hesitant more likely to get vaccinated

We’ve recently launched a suite of bright and optimistic ads reminding our community that the best way to Reduce the Risk of COVID-19 — and get back to more of the activities we love — is to get fully vaccinated without delay.

Additionally, with generous support from the County of El Paso, and in partnership with the Paso del Norte Community Foundation, the Health Foundation will soon launch a series of pop-up vaccination clinics at locations popular with men ages 18-45. This group is the least vaccinated in our community. The pop-ups will also focus on zip codes which, according to county data, have the most unvaccinated individuals.

To learn more, visit ReduceTheRisk915.org or follow on social media at epcommservices.

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